At the Hillbrooke Group, we work with you to establish objectives, identify target audiences, develop clear messages, implement best practices and deliver comprehensive communications strategies that produce impactful results. We use methods from the traditional school of communications complemented by new media tools to deliver positive outcomes. We have an established track record with offering sound and practical advice, and providing crisis communications support and reputation management services.
Responding quickly, accurately and effectively in the event of a crisis is critical to safeguarding an organization’s brand and reputation. It is particularly important in today’s environment since news can go viral instantly, via social media channels and news sites. We work closely with our clients to help them anticipate crisis scenarios, craft the appropriate strategy, establish internal protocols and implement the activities, tools and channels required to manage a crisis.
We have developed longstanding relationships with Canada’s print, broadcast and online media while continually building and expanding our influence in the social media arena. We understand how to frame your issue and how to effectively tell your story at the national, regional and local levels. We know how to connect with journalists, producers and editors and our proactive on-target campaigns always produce results.
Stakeholder Consultations and Outreach
Today’s communications require careful attention to building and maintaining relationships with partners, stakeholders and communities. We will help you to identify, engage and leverage your networks to ensure your mandate is understood, your role is clear and your message is heard. Our expertise ranges from participant selection to concept design, facilitation and analysis.
Employee and Change Communications
In our fast-paced world, organizational change is a constant. Business, governments and organizations all have to cope with the change introduced by technological advances, new productivity and service delivery targets, and financial realities. Successfully introducing and facilitating change requires effective communication. The Hillbrooke Group works shoulder to shoulder with senior leaders to ensure that transitions are smooth, employees and stakeholders are engaged and informed, and communication is well-planned and implemented.
Video is an increasingly essential part of how organizations, governments and companies communicate with their stakeholders, with their employees and with the public. Effective videos make a powerful, positive impression and help to tell a story that is simple, concise and inspiring. From government to high technology, academia to health care, agri-science to non-profits, the Hillbrooke Group helps businesses and organizations tell their story in their own words through video. Having spent years interviewing Canada’s best known people for television, Senior Associate Catherine Clark works with a team of highly trained, veteran camera professionals, audio engineers and lighting specialists, to create video content that highlights the valuable work you do that sets your organization apart.
Professional Emceeing and Moderating
As a professional emcee and moderator, senior associate Catherine Clark has hosted hundreds of events in Canada, the United States and Europe, in both English and French. She brings a sense of warmth, structure, humour and professionalism to any occasion, whether a public affairs forum in front of a live studio audience, a breakfast networking event hosted by a major corporation, a luncheon featuring the country’s top news makers, or a social gala benefitting local charities. Catherine keeps audiences engaged, seamlessly guiding proceedings through to a successful finish and helping to ensure that each event leaves a lasting, positive impression.
Design and Creative Services
Our seasoned design experts work with clients to develop compelling reports, advertising campaigns and collateral materials that have a strong creative impact. Always innovative, we present concepts and designs that support and deliver on your communications objectives and strategies.
We have earned a reputation for consistently organizing professional conferences, events and meetings. We have successfully delivered events of all sizes, nationally and internationally, covering everything from site selection, administration management, food and beverage planning, registration, and on-site management. From the initial planning through to execution, our dedicated team of professionals produce memorable, world-class events.
We have the expertise to create a strong strategic vision for your digital presence, help you monitor your progress and measure your results. Whether through web, mobile, social, analytics or search engine optimization, we can help you build and strengthen your communications through the appropriate channels.
We believe the impact of your communications depends on good planning, meeting deadlines and effective co-ordination of activities. Our team has successfully managed countless communications projects and our experience translates to results that are consistently on time, on budget and on the mark.
International Capacity Building
Hillbrooke Group associates have provided counsel and support to a wide range of domestic and multilateral agencies and institutions devoted to international development and capacity building. These include: